Water Scarcity


3 days. That is how long the average person can survive without water. It is one of the Earth’s most vital resources, enabling life of all kinds to exist and flourish. It is the bedrock of life; hence why we look for its presence on other planets to determine if there could possibly be life on them. Despite it being so important and there being 326 million trillion gallons of it on the planet, it is frequently taken for granted and actually considered scare. It is just so fitting that today, March 22nd, is World Water Day and we are talking about water!



The Issue 

Of the 326 million trillion gallons of water, only 0.036% of that water is accessible fresh water, able to easily support human life. In the majority of the developed world, we turn the faucet and clean water comes out without any issue. We repeat this process multiple times per day, yet for 2.5 billion people on Earth, they do not have access to this simple luxury that so many of us take for granted. Around 5 million people, mostly children under the age of 5, die from water-related illnesses each year due to not having access to clean water. At Unless, we are dedicated to helping solve this issue in any way we can.




When we launched our first products last year, we chose Water1st International exclusively as our first charity to donate to., with 35% of each sale going to support their efforts. We recognized the amazing work they are doing to help bring clean water and sanitation to underdeveloped countries around the world, and the amazing impact they are making on the communities they work with. We are proud to have them as one of our charity options available to select when making a purchase in our store. 



Our Work 

In addition to helping solve water scarcity with Water1st, we are backing up our words with actions and decisions in our production process. Currently, we only sell shirts and the majority of those shirts are made of cotton, dyed to colors other than their natural color. The dying process for cotton at most manufacturing facilities uses a whopping 9 to 20 gallons of water per pound of cotton, but our manufacturer only uses 3 gallons of water per pound of cotton, which on average saves over 24 million gallons of fresh water every single week! This water that is used is then filtered and then reused, rather than being dumped into rivers or lakes thereby eliminating the risk of contaminating the local water supply with potentially toxic dyes.




An easy and significant effort you can make to help reduce water consumption is to reduce the amount of time you spend in the shower with the water running. The average person uses around 20 gallons of water every time they use the shower, and by showering for a shorter duration or using a lower flow rate shower head, a large amount of water can be saved every single day. In addition, you can encourage your friends to look into the work Water1st is doing and donate to them.


Together, we can all help make Earth’s most important resource last longer and be more available to everyone on the planet!